I remember it like it was yesterday.
It started with a conversation at my patio with my family. It was followed by a dream later that night.
I was several shoes, a handful of bags and a bunch of special perfumes into what was the start of an exhilarating luxury journey.
I dreamed of creating something for myself, and for the imaginary followers and fans that I assumed I would get.
Yidder Yadder, days passed, Youtube kicked off and what started as a patina of something greater caught fire.
It was still a long shot by all means. I was probably the only one doing luxury content in Africa at the time and the dream of founding my own luxury line sounded like a paragraph in Peter Pan. Dreamy and far-fetched.
But unlike most dreams, this one refused to fade away. It stayed like a haze in my life until a couple of years ago when the idea took shape.
I have been around the world- luckily so- and gotten the special chance at shopping in some of the world’s top luxury joints.
Each visit reminded me of home and how Africa- erroneously referred to as the dark continent- was still lagging behind as far as luxury was concerned.
That was the foundation of my latest pursuits.
At this point, I have to express my sincere gratitude to my support team both here in Nairobi and seas away in Mumbai. You have all made this dream come true.
And I would hate to be superfluous because this is not the post for that and intend to do a series about this collection for the next couple of weeks.
We have officially launched sonalmaherali.shop . An exciting luxury sojourn of Africa. Our first collection is out and will be followed by shoes and bags, the whole works.
Feel free to shop from the website because we are delivering worldwide. Feel free to wear your second skin because our pieces are not only unique but are a stark reminder that:
Africa is capable of luxury!
Love and Lite.